Crimson Hexagon

  • Senior Manager, Demand Generation - Customer Marketing

    Job Locations US-MA-Boston
    Posted Date 2 weeks ago(5/8/2018 5:15 PM)
    ID
    2018-1320
    Category
    Marketing
  • Overview

    Crimson Hexagon helps global brands better understand their consumers. With instant access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources, Crimson Hexagon’s AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends. Our clients include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures, and Twitter. We’re a high growth software company headquartered in Boston with offices in Chicago, New York, San Francisco and London. Find us on Twitter and on LinkedIn.

    We are seeking a data-driven, creative, and proven Senior Manager, Customer Marketing to join our Demand Generation group to help us increase cross-sell and upsell opportunities within our customer base as well as improve our retention rates. The organic growth of our existing customer base is a key component of our 2018 projections so this role will be critical to our success.

    In this high-profile position, you will be responsible for the end-to-end strategy and execution of our customer marketing campaigns.  We’re seeking an experienced self-starter who can build our Customer Marketing program from the ground up.

    Responsibilities

    • Collaborate across Marketing and Client Services teams  – especially with Product Marketing, Customer Advocacy, and Account Management - to create engaging campaigns that help drive renewals, referrals, cross-sell and upsell opportunities within Crimson’s existing customer base.
    • Optimize the customer experience with our brand & platform by:
      • Executing educational campaigns designed to highlight best practices & helpful tips.
      • Evangelizing success stories to encourage expanded platform use into adjacent use cases.
      • Raising awareness regarding relevant product enhancements.
      • Running promotions
      • Encouraging and soliciting feedback, reviews, & input
    • Design, develop, execute, & measure creative database-driven communications, such as newsletters, surveys, promotions, campaign emails, nurture streams, etc, as well as in-person/online programs, including user groups, awards events, direct mail, webinars, etc.
    • Work with the Customer Advocacy team to identify and build relationships with key customers that can act as Crimson advocates through case studies, speaking engagements, references, etc.
    • Own third-party review channels like G2 Crowd, Influitive, etc.

    Qualifications

    • Bachelor’s degree.  Marketing concentration preferred, but not required.
    • 5+ years of experience building customer marketing programs for a SaaS software company; 7+ years of overall work experience.
    • Exceptional writing, project management, and verbal and written communication skills.
    • Knowledge of email marketing best practices.
    • Experience using the latest digital marketing automation tools.  Preference for Marketo and Salesforce.com.
    • Prior experience collaborating with Customer Success and Account Management teams is preferred.
    • Ability to influence stakeholders across functional areas.  
    • Enjoys operating in a highly entrepreneurial, rapidly changing environment.

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