Crimson Hexagon

Senior Director, Global Demand Generation

US-MA-Boston
1 month ago
ID
2017-1279
Category
Marketing

Overview

Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Anheuser-Busch InBev, Adidas and Twitter, and leading agencies such as TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas. We’re a high growth software company headquartered in Boston with offices in Chicago, New York, San Francisco and London.

As the Senior Director, Global Demand Generation, you will be responsible for developing the strategy and executing all program components that drive high quality leads and the expected Marketing-contributed pipeline. In close collaboration with Sales, the right individual will develop an effective mix of marketing programs that generate and engage leads at all funnel stages.  The ideal leader will direct and grow a highly capable and energetic team to achieve its goals.

NOTE:  We are flexible at bringing an individual in at Director OR Senior Director title based on level of experience and interview process assessment.

Responsibilities

  • Collaborate across the Marketing team and with Pre-Sales, Sales, and Services functions to design and execute demand generation strategies that fill the funnel with high quality leads that quickly convert into high quality opportunities at the expected volumes.
  • Work closely with Digital Marketing stakeholders to determine the right mix of channels (such as digital advertising, syndication, paid social, PPC, and direct site buys) and with Programs to identify the appropriate events (i.e. webinars, trade shows, and nurture streams) that engage qualified leads and accounts at all funnel stages.
  • Partner with the Content, Product Marketing, and Partner Marketing teams to design and fuel your outbound programs with the appropriate branding, messaging and assets to attract and engage the targeted buyer personas at all stages of their journey. 
  • Work closely with Marketing Operations to create and frequently share reports and dashboards that provide visibility into Marketing program progress against established KPIs; continuously monitor program performance and take appropriate follow-up actions to ensure program success and expected business outcomes.
  • Be detail-oriented; continuously A/B test and optimize; establish actionable outcomes from testing results.
  • Demonstrate a strong commitment to ongoing Sales alignment to ensure program success.
  • Own, track and manage the Marketing programs budget.
  • Lead and mentor a small, global Marketing team.

Qualifications

  • 10+ years owning and managing global demand generation programs in B2B high-tech software industry.
  • Significant hands-on experience working with Marketing Technology tools, including Marketo and Salesforce.com; certification in both strongly preferred.
  • Has a passion for building and scaling a global team and worldwide processes related to demand generation.
  • Demonstrates expertise designing, executing, and measuring global, regional, and account-specific campaigns.
  • Possesses a strong mix of demand generation experience, including inbound, digital, social, events, account based marketing, etc.
  • Is highly creative – ability to think outside the box to find new ways to generate interest and excitement among targeted audiences.
  • Demonstrates exceptionally strong analytical instincts and skills – a self-starter mindset with a proven ability to track every click and dollar for ROI.
  • Proven team player that has partnered closely and successfully with Marketing and Sales leadership at prior organizations.
  • Has excellent communication and copywriting skills; demonstrates strong attention to detail.

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