Crimson Hexagon

Manager, Global Partner Marketing

US-MA-Boston
1 month ago
ID
2017-1278
Category
Marketing

Overview

Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Anheuser-Busch InBev, Adidas and Twitter, and leading agencies such as TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas. We’re a high growth software company headquartered in Boston with offices in Chicago, New York, San Francisco and London.

In this high visibility, high growth role, you will manage marketing opportunities with Crimson Hexagon’s partner ecosystem. This ecosystem includes our strategic technology partners such as Twitter, Facebook & Spredfast, as well as our Global Channel partners.  You will execute joint co-marketing activities and enable partners to proactively take our messaging into the market. You will also be responsible for supporting and executing on our partner program initiatives and communications.

Responsibilities

  • Work closely across the Marketing and Partner teams to develop relationships with key marketing contacts at our partner organizations and to jointly design, develop, and execute marketing strategies and plans in support of our shared goals.
  • Be accountable for, and report internally to the Marketing and Partner organizations on, executed co-marketing campaign results.
  • Be a conduit between the Partner and Marketing teams in order to facilitate internal alignment and encourage collaboration where appropriate.
  • Manage inbound marketing requests from our partners as well as proactively identify outbound marketing opportunities that fit our organization’s sales and marketing objectives.
  • Collaborate cross functionally with strategic partners on thought leadership activities including events, webinars, press releases, white papers, etc.
  • Work closely with the Partner team to develop and execute on the partner program initiatives including recruitment and nurture campaigns, partner communications, program collateral, geographic market expansion, and events.
  • Assist the Partner team in creating compelling stories and content to educate prospects and customers on use cases tied back to our integrated offerings.
  • Develop and maintain a marketing toolkit for our global Channel partners, as well as provide resources and best practice support through the Channel partner portal.
  • Create reports for Channel partner regions to identify lead generation activity, analyze follow-up metrics, and measure corresponding marketing spend.

Qualifications

  • 5+ years of SaaS partner marketing experience.
  • Bachelor’s degree in business, marketing or related field.
  • Skilled in using the SFDC CRM and Marketo platforms.
  • Possesses excellent written and verbal communications skills.
  • Demonstrates ability to manage and report on multiple ongoing projects and campaigns.
  • Has a thirst for working in fast-paced, constantly evolving organization.
  • Has proven success in working with multiple internal stakeholders and competing priorities.
  • Ability to travel up to 20% to meet and work with strategic partners domestically and internationally.
  • Multi-lingual abilities are a plus.
  • Strong experience working with and enabling Channel partners to build strategic localized campaigns. 
  • Possesses strong time management abilities across multiple time zones globally. 
  • Maintains sense of humor combined with a bias toward action.

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